Punch! Software

Not-So-Small Wonder

The History of Punch! Software

Founded with the premise that home design software should be as fun to use as it is productive, Punch! Software embraces a philosophy that proves a good product backed by dedicated people is a sure formula for success.

The Founders

Founding partners Gary Jenkins, Pete Pierce and Steve Davis all have years of collective experience with different aspects of software-related businesses, and all three shared the same vision-that a small, different-thinking company could take on large software giants and change the home design software market in the process.

Concept and Birth

Punch! Software was born in early 1998. The partners agreed that the current offerings of home design software were lacking in both intuitiveness and graphic realism of the final product. Unique to Punch! Software is a graphics engine that creates robust real-time 3D graphics with incredible speed. In addition, Punch! products use a single interface integrating all the different program components--home design, landscape, interior design and so on. These basic differences would revolutionize home design software. The partners sensed that the public was hungry for this new technology…and they were right.

The First Child

Punch!'s first product, Home Design Complete, was released in September of 1998. Graphic Specialist, Gary Worth, was brought in to design the packaging. VP of Sales, Shellee Smith, who joined the company soon after it was formed, launched the product into the retail channel throughout the US and Canada. The product was well received by the software-buying public for its unique features and Punch! had its first best-selling hit by Christmas of that year.

Raising the Family

The success of subsequent products has been phenomenal. The first seven Punch! Software products were on the top 10 bestseller list within the first three years of Punch! Software's existence; several are still in the top five and the company has held the number one position since April 2000. Partner Steve Davis attributes this to continual new cutting-edge technologies added to products and frequent software updates that keep customers up-to-date and loyal.

Lean and Mean Operations

With an in-house staff numbering a mere 16 people, Punch! Software is the #1 best-selling home and landscape design retail software brand in the United States for years 2000, 2001, 2002, 2003, 2004, and 2005!

Partner Gary Jenkins believes that the disciplined focus of maintaining a single and strong core product is paramount to the business. Since many competitors are subsidiaries of larger corporate conglomerates, emphasis on a single quality product is inherently diluted. Jenkins believes that while the technology business may be fast-paced, customers still deserve and expect quality and individualized support; Punch! focuses singularly on home design products with unparalleled development and attention to user comments and suggestions.

Punch! Software develops, designs, markets, assembles and ships over 40,000 units monthly to virtually every large retailer in the United States and Canada, as well as European and Australian markets.

The Latest "Best Product"

The two latest home design products, Architectural Series 4000 Version 10 and Interior Design Suite Version 10 offer powerful new technologies, including top home-improvement manufacturer product libraries. They also integrate applications built by 3rd party developers - called PowerTools™. Master Landscape Pro Version 10 is the latest release, giving you an even more robust set of features that are centered around landscaping and exterior home design.

No other retail home design tool offers the organic growth and expandability that this technology offers.

The Punch! Developer's Network (PDN) provides programmers with a software development kit and the opportunity to make money as their Punch! PowerTools sell.

Punch! Software is the market leader in Retail Home Design (60%), Landscape Design (40%) software, and was the #1 fastest growing software company in the US in 1999, 2000, 2001, and 2002. With only 16 full time employees, Punch! sales will exceed $22 million this year.

The entrepreneurial spirit is continually driving Punch! Software.